iFIT_

Interactive, connected health and fitness applications

iFIT Health and Fitness is the parent company and one of the most accessible and expansive health and fitness platforms in the world. Their portfolio includes popular fitness brands, such as NordicTrack, ProForm, Freemotion, Weider, and Sweat. iFIT endeavors to create an ongoing relationship with members throughout their fitness journeys, so they can offer new solutions as their demands change.

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Product brief_

Health and fitness are not one size fits all

iFIT Health and Fitness wants to create proprietary software that learns and adjusts to each person's habits as it delivers immersive content that guides them on their individual fitness journey.

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Expertise_
Product lead, UXD, IxD, and UXR lead
Platforms_
Android, iOS, AppleTV, and Roku
Project date_
October 2020 - Current
Position held_
Product Design Lead, Senior Manager and Head of Research
Personalized, experiential content that keeps members immersed
The challenge_
Create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition, and active recovery - into a seamless interactive experience.
The outcome_
Our product team created a unique, two-way user experience that keeps iFIT's growing community of members engaged and motivated. The proprietary operating system connects exclusive content to various modalities of fitness equipment and makes it one interactive platform. It lets trainers remotely control iFIT equipment in real-time to adjust conditions like speed, incline, resistance, and digital weight during live-streamed classes. As a result, memberships have increased from just under 1 million users to over 7 million!
I've been privileged to wear many hats while working at iFIT Health and Fitness. The company exploded in growth during the pandemic, creating new opportunities for me to help grow the platform within the product and research divisions.
Earlier products I helped create used technologies that adjust for a more personalized experience. Algorithm-based feature sets, such as SmartAdjust™ and ActivePulse™, continue to learn how members work out and use the information to deliver customized workouts and suggestions for future workouts. The features utilized a person's biometric patterns that allow the machine to adjust automatically based on a physical factor, like heart rate. I also worked alongside a talented team of Product Managers and third-party vendors to deliver the company's first AppleTV and Roku TV applications.
My next task was to form a new User Experience Research Team. Under my direction, the UXR Team created new processes and standards for conducting qualitative and quantitative user testing protocols. This led to the incorporation of a data-driven design model for the research and product teams. This better understanding of iFIT's users and their health and fitness needs helped the product team strategize, prioritize, and iterate over current and new feature sets to reach users' expectations.
Currently, I'm back helping lead the product vision, under the care of the VP of Product and Director of Product Design, of the company's next iteration of its core application. This next iteration will contain reimagined core features, a new user interface, and an emphasis on user personalization.